Navigating The B2B Purchase Journey is the third of three B2B events from Digital Commerce 360 premiering in 2021. In this live-streamed research event, the digital deal makers, and doers and overachievers will provide detailed analysis and best-practice advice to help organizations of all sizes learn the true path to customer enlightenment and in the process turn first-time online business buyers into loyal repeat customers.
Our detailed agenda and session speakers will delve deep into the challenges that B2B companies face learning in-depth who their digital customers truly are and developing and implementing an ecommerce strategy that meets—and exceeds—their online expectations. Among them: How to build a true digital marketing and customer service strategy that incorporates all the ways online business customers interact with sellers; and how to develop a comprehensive digital technology, order processing, fulfillment and delivery roadmap that resonates with customers.
This not-to-be-missed digital event breaks down all the challenges and opportunities that leads to developing successful long-term customer relationships across all digital touchpoints and on-line sales, marketing, customer service and technology strategies that keep business buyers coming back.
Key components of the agenda include:
How marquis companies such as Wayfair, Clorox and US Foods close more sales because they know what makes their digital customers tick&mndash;and how other B2B organizations can do the same.
Research findings and analysis from the 2021 B2B Distributor 300 Report from Digital Commerce 360 on the digital opportunities and challenges facing distributors and wholesalers.
Analyzing if applications such as headless commerce and artificial intelligence “must have” ecommerce applications.
Best practice advice on what B2B sellers need to improve every aspect of order processing, fulfillment, and delivery.
How to plan and execute a flexible digital commerce technology platform and business strategy that takes market disruptions head on and generate growth.
10:00AM - 11:00AM (CT)
The Power Hour: The Art of the (Digital) Deal
The (Digital) Customer: What They Want Purchasing managers today want speed, convenience, and ease of use for even the most complex of digital B2B purchases. This event breaks down how to achieve more online sales. Featured Speaker: Mark Brohan, Digital Commerce 360
Distributors Accelerate Digital Customer Engagement This session highlights findings from the 2021 B2B Distributor 300 Report from Digital Commerce 360 on the digital opportunities and challenges facing distributors and wholesalers. Featured Speaker: Mark Brohan, Digital Commerce 360
Doers and Achievers Marquee companies such as Protolabs close more sales because they know what makes their digital customers tick. Hear how other B2B organizations can follow their lead. Keynote Speaker: Rob Bodor, Protolabs
11:00AM - 12:00PM (CT)
Midday Crunch: The Devil is in the Details
Go the Distance This panel of practitioners will deliver best practice advice on what B2B sellers need to improve every aspect of order processing, fulfillment, and delivery. Featured Speakers: Mark Brohan, Digital Commerce 360 Emanuela Delgado, Parts Town Arnaud Le Chatelier, Dillon Supply Company
Must Have or Nice to Have: Evaluating New Ecommerce Technology Headless commerce and artificial intelligence are among the newest ecommerce applications deployed by B2B companies. Our panel will weigh in on the pros and cons of deployment. Featured Speakers: Paul Demery, Digital Commerce 360 Billy Hanes, Hanes Supply Beth Mazza, National Marker Company Brian McGlynn, Coveo Dave Pattison, Mission Linen Supply
12:00PM - 1:00PM (CT)
Workshop: Sponsored by TreviPay
Addressing Revolutionary Changes in B2B CX Expectations Through Embedded Finance The delta between B2C buyers and B2B buyers has collapsed during the pandemic. Combine with a rising digital-first buyer, these revolutionary changes have intensified the competition to “own” B2B customers. B2B companies must develop a future-ready and resilient payments strategy in response. And while B2B embedded payments require more expertise and work to satisfy, B2B sellers and marketplaces that meet these heightened expectations will establish stickiness and loyalty with customers, and enjoy cost savings, increased revenue potential and better cash flow. Featured Speakers: Brandon Spear, TreviPay Jennifer Tramontana, TreviPay Adam Coyle, Digital River Dina Vardounoitis, Payments and Partnerships Andrew Dailey and Matthijs Koorn, MGI Alex Frasier, IMC/Juniper
1:00PM - 2:00PM (CT)
Afternoon Wrap-Up : Do This—Not That
B2B Marketplaces—Don't Make the Same Mistake Once B2B Marketplaces can be a sales growth driver—or a money pit. This panel of B2B experts will tell attendees how to avoid marketplace planning mistakes by talking about how they fixed their own. Featured Speakers: Mark Brohan, Digital Commerce 360 Tyler Ellison, ChemDirect.com Bill Cronin, Xometry
Making New Gravy During a Market Disruption When a B2B company operates with a flexible digital commerce technology platform and business strategy, it can take on market disruptions to not only survive a downturn but thrive afterward. Hear from ecommerce leaders that weathered the storm and cashed in. Featured Speakers: Mark Brohan, Digital Commerce 360 Brandon Spear, TreviPay Brad Budde, Emerson Automotive Solutions Denise Vivas, Essity Alex Cappy, Hubs
President and CEO
SVP, Growth & Innovation
Vice President, Ecommerce
Founder & CEO
Vice President & CEO
Chief Revenue Officer
Vice President, Digital Customer Experience
Emerson Automation Solutions
Vice President, Ecommerce & Digital Strategy
Hanes Supply Inc.
Arnaud Le Chatelier
Director, Sales & Marketing
Dillon Supply Company
Vice President, Commerce
CIO and Vice President, Information Technology
Mission Linen Supply
Digital Commerce 360
VP, B2B and Market Research Development
Digital Commerce 360
TreviPay is a global financial technology company specializing in complete digitization of B2B payments through secure trade financing to drive enhanced customer loyalty. We support merchants by streamlining the purchasing experience and supporting increased customer interaction in B2B Commerce, facilitating $6 billion USD in transactions per year in 18 currencies for customers in more than 27 countries. To learn more about TreviPay, please visit TreviPay.com.
Coveo is an AI Relevance Platform that powers fundamental ecommerce site experiences such as: Search, Navigation, Recommendations, and Personalization. Coveo delivers packaged machine learning models to get your ecommerce site search relevant on day 1 of adoption. The platform allows you to scale across brand sites, regions, complexity and use-cases to meet demand with ease. Coveo also arms product category managers with scalable automation tools to reduce manual effort and optimize buying experiences that bring the most value to the business. www.coveo.com
IBM is the global leader in business transformation through an open hybrid cloud platform and AI, serving clients in more than 170 countries around the world. IBM supply chain solutions empower IT and supply chain professionals with greater visibility, transparency and trust to proactively predict and mitigate disruption, improve B2B information flow, and optimize inventory utilization and fulfillment. Learn how our AI- and blockchain-enabled solutions help you build a smarter supply chain at www.ibm.com/supply-chain.
PunchOut2Go is a global B2B cloud technology company specializing in connecting eCommerce/ERP business platforms with eProcurement spend management applications, allowing companies around the world to streamline purchasing processes and transact electronically. Harnessing the power of the cloud, PunchOut2Go’s flexible iPaaS technology seamlessly links business applications to automate the flow of purchasing data and reduces integration complexities for PunchOut catalogs, electronic purchase orders, eInvoices and other B2B order automation documents in order to accelerate business results. Learn more at https://www.punchout2go.com.
The Shopspray Punchout add-on for Optimizely uses your existing product solution and becomes your punchout catalog. With Shopspray Punchout no external 3rd party punchout solution or catalog is needed. Furthermore, you can leverage all existing customer, product and campaign logic already built in your Optimizely solution. You control your customer, product and order data. Shopspray Punchout supports all major punchout exchange protocols and data exchange options. shopspray.com.
IronPlane is a full-service eCommerce agency specializing in platform design, development, and digital marketing. Their team of certified Adobe Commerce (Magento) and BigCommerce developers design and build B2B/B2C eCommerce solutions balancing functional requirements with client business goals to deliver a concrete return on investment. They create seamless online shopping experiences with native mobile apps, AR, UX design, and strategic consulting. IronPlane empowers eCommerce stores to boost sales and helps clients stay ahead of technology in the ever-changing commerce world. Discover how at ironplane.com.
FREE HOSTED PASS
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