Fast-Tracking B2B Ecommerce Sales & Expansion is the second of three B2B events from Digital Commerce 360 premiering in 2021. In this live-streamed research event, the thought leaders, doers, movers and shakers of B2B digital commerce will provide detailed analysis and best-practice advice to help organizations of all sizes grow online. Our detailed agenda and session speakers will delve deep into the challenges confronting B2B buyers and sellers—and the strategies and solutions needed to solve them not just to survive—but also to thrive—in digital commerce. Among them: How any organization can turn one-time buyers into loyal repeat online customers; and how to make even the most complex digital B2B transaction be easier, quicker, more convenient—and highly personalized.
This not-to-be missed digital event unpacks businesses’ core problems and provides solid “hands-on” advice as they look to grow online.
Key components of the agenda include:
Exclusive Research: How B2B manufacturers are expediting B2B digital commerce, plus key data detailing who’s online—and who is not.
In the keynote session, the chief B2B ecommerce architect from The Kellogg Co. explains why one of America’s iconic and best-known food companies is reinventing itself digitally from the ground up and what the future holds.
Lessons from successful online B2B companies on how they understand their customers and exceed their expectations.
A lightning round B2B ecommerce practitioner Q&A on supply chain challenges and solutions
Exclusive B2B buyer/seller survey data on the top investment priorities emerging from the pandemic
10:00AM - 11:00AM (CT)
The Power Hour: Hit the Digital Gas Pedal
The (Digital) Customer is Always Right B2B buyers are shifting their business purchasing online at a record rate. But they demand that even the most complex transaction be easy, quick, convenient—and highly personalized. Featured Speaker: Mark Brohan, Digital Commerce 360
Trend Report: Manufacturers Ramp Up Digital Productivity B2B ecommerce now represents 8% of all U.S. manufacturing sales but the state of ecommerce readiness varies widely by industry. Manufacturers that want to grow online in a post-pandemic market need to get their act together—and fast. This session highlights findings from the 2021 B2B Manufacturing Report from Digital Commerce 360 on the digital opportunities and challenges facing manufacturers and highlights the progress. Featured Speaker: Mark Brohan, Digital Commerce 360
The Transformers B2B companies are digitally transforming how they must do business today. Old, slow, and manual is out. Lean, mean, fast and digital is in. In this keynote session, the chief B2B ecommerce architect from The Kellogg Co. explains why one of America’s iconic and best-known food companies is reinventing itself digitally from the ground up and what the future holds. Featured Speakers: Paul do Forno, Deloitte Digital Rob Birse, Kellogg Company
Great Expectations Good companies know who their digital customers are, but great organizations really know what makes them tick and by doing so exceed expectations. This panel of successful B2B ecommerce executives will share insights and best practices on how organizations of all size can win at the game of digital customer retention. Featured Speakers: Paul Demery, Digital Commerce 360 Joshua Williams, Petra Industries Justin Racine, Perficient
11:00AM - 12:00PM (CT)
Midday Crunch: Get The Job Done Right
The New Customer Experience Highly successful B2B ecommerce organizations identify the best ways to engage customers through multichannel marketing and sales backed by a strong ecommerce site. This panel of leading practitioners tells why and how. Featured Speakers: Paul Demery, Digital Commerce 360 Marylou Hornung, Bendix Mark Pickett, MSC Industrial Supply Co.
Successful Conversion Secrets of B2B Sellers Whether it is digitally enabling the sales force, using new technology such as artificial intelligence to achieve higher degrees of personalization or working hand-in-glove with channel partners, these practitioners and top experts will tell you all the tricks of the trade to boost digital conversion rates. Featured Speakers: Mark Brohan, Digital Commerce 360 Laura Brooks, Waters Corp. Steve Martinez, Univar Solutions Ryan Bartley, Fabric
12:00PM - 1:00PM (CT)
1:00PM - 2:00PM (CT)
Afternoon Wrap-Up : The Path Forward
The Future of Marketplaces Is Now There is no one size fits all for generating lucrative B2B marketplace sales. Hear why and how two completely different marketplaces—Landing International for beauty products, and MaterialsXchange for construction materials—are growing and changing their industries. Featured Speakers: Mark Brohan, Digital Commerce 360 Mike WIsnefski, MaterialsXchange Sarah Chung, Landing International
Breaking Down Technology There is much more to digital technology than just deploying an ecommerce platform. From backend systems and payments processing to customer relationship management and order tracking, having the right technology in place is complex—and critical. This session gives attendees the road map to follow and the strategy for success to deploy digital technology right. Featured Speaker: Bob Howland, Dawn Foods Global
Ecommerce Fail Safe Many organizations just get their digital B2B strategy wrong, say ecommerce analysts. Strategic planning is not just about selecting the right technology. It is all about thinking through the technology, process, procedure, and execution for each individual organization. This session tells attendees how. Featured Speakers: Mark Brohan, Digital Commerce 360 Karie Daudt, Perficient Robert Brown, BDO Digital
An Interactive Roundtable
Head of Global B2B Ecommerce
Sr. Director, Customer Experience Marketing
Chief Digital Officer
Dawn Foods Global
Director, Sales Operations
Paul do Forno
Vice President, Digital Growth
MSC Industrial Supply Co.
Director, Commerce Strategy
Landing International Inc.
Director, Digital and Ecommerce Marketing
Co-Founder and CPO
Vice President, Digital Solutions
VP, B2B and Market Research Development
Digital Commerce 360
Digital Commerce 360
Created by leaders from Amazon, eBay, Staples, and Google, Fabric is the headless commerce platform for D2C and B2B companies to accelerate growth with brand experiences shoppers want. Customers like GNC and abc carpet & home trust Fabric for its open and modular design that allows it to be live in six weeks without having to replatform. Fabric is a force multiplier on retailers’ existing technology investments proven to grow digital revenues by up to 3X. Learn more at fabric.inc.
IBM is the global leader in business transformation through an open hybrid cloud platform and AI, serving clients in more than 170 countries around the world. IBM supply chain solutions empower IT and supply chain professionals with greater visibility, transparency and trust to proactively predict and mitigate disruption, improve B2B information flow, and optimize inventory utilization and fulfillment. Learn how our AI- and blockchain-enabled solutions help you build a smarter supply chain at www.ibm.com/supply-chain.
Liferay makes software that helps companies create digital experiences on web, mobile, and connected devices. Our platform is open-source, which makes it more reliable, innovative, and secure. We try to leave a positive mark on the world through business and technology. Hundreds of organizations in financial services, healthcare, government, insurance, retail, manufacturing, and multiple other industries use Liferay. Learn more at www.liferay.com.
PunchOut2Go is a global B2B cloud technology company specializing in connecting eCommerce/ERP business platforms with eProcurement spend management applications, allowing companies around the world to streamline purchasing processes and transact electronically. Harnessing the power of the cloud, PunchOut2Go’s flexible iPaaS technology seamlessly links business applications to automate the flow of purchasing data and reduces integration complexities for PunchOut catalogs, electronic purchase orders, eInvoices and other B2B order automation documents in order to accelerate business results. Learn more at https://www.punchout2go.com.