Breaking the Barriers to B2B Ecommerce Success is the first of three B2B events premiering in 2021. In this live-streamed research event, the brightest minds in B2B digital commerce will address the tough ecommerce problems facing manufacturers, wholesalers, and distributors today and present solutions to help solve key issues. As businesses ramp up for even more digital commerce, spurred by changes in buyer behavior due to the pandemic, they seek answers to an array of challenges. Among them: finding new growth opportunities online in a post-pandemic world, building and executing an ecommerce strategy and technology infrastructure that gives demanding business buyers the online user experience they desire, and overcoming internal obstacles standing in the way of success online.
This not-to-be missed digital event unpacks the core problems confronting businesses as they look to grow online and provides solid “hands-on” advice. Key components of the agenda include:
Exclusive Research: B2B digital market growth for 2021 and how key sectors will grow in the next 12 months.
Which ecommerce applications, features, and services digital buyers want most—and how B2B sellers can successfully meet and exceed their expectations.
Highlights from Digital Commerce 360 B2B Sellers series including projected growth, investment strategies, platform changes and more.
Global Ecommerce Director
Chief Product Officer
Vice President, Ecommerce
MSC Industrial Supply Co.
VP, B2B and Market Research Development
Digital Commerce 360
President of North America & Europe
Digital Commerce 360
General Manager, Public Sector
Co-Founder & CEO
Founder & CEO
Founder & CMO
Sr. VP, Chief Marketing Officer
Senior Consumer Insights Analyst
Digital Commerce 360
Director of Ecommerce & Digital Marketing
Alaska Rubber Group
Vice President, Ecommerce
Vice President, Digital Transformation
Southern Glazer's Wine & Spirits
Vice President, Industry Marketing and Author, Digital Branch Secrets
General Manager of Commerce
Chief Executive Officer
Senior Sales Manager
10:00AM - 11:00AM (CT)
The Power Hour: The Real Doers, Movers and Shakers
A New B2B Playbook 2021 is a pivotal year for B2B ecommerce. As business buyers shift to conducting more purchasing online with COVID-19, they are demanding a better online buying experience. Featured Speaker: Mark Brohan, Digital Commerce 360
How and Why Digital Commerce Wins over B2B Customers As a billion-dollar distributor of industrial products, Systemax processes more than half of its customer orders through its family of ecommerce sites, including its flagship GlobalIndustrial.com. In this session, CEO Barry Litwin—a veteran of both B2B and retail ecommerce—will share his insights on how B2B companies can better engage customers with an intuitive online purchasing experience that builds customer loyalty. Keynote Speaker: Barry Litwin, Systemax Inc.
The Trend Report B2B ecommerce grew about 10% in 2020 to nearly $1.4 trillion. But the growth online was remarkably slower than in previous years and varied widely by industry. Using data and analysis from the 2021 B2B Ecommerce Market Report, this session will give attendees an overview of the current B2B ecommerce landscape and insights into what may lie ahead in the future. Featured Speaker: Mark Brohan, Digital Commerce 360
A Deep Dive into what B2B Buyers Want: Highlights From The 2021 B2B Buyer Expectations Survey Manufacturers and distributors of all stripes are proceeding with caution as they strive to forecast ecommerce growth. Their goal is to turn the flood of one-time pandemic buyers into permanent digital customers. But how do they reach it? This session highlights findings from Digital Commerce 360's exclusive survey of B2B buyers, sharing the key trends, expectations and tactics that resonate with B2B online buyers. Featured Speaker: Lauren Freedman, Digital Commerce 360
It's All About Serving The Digital Customer B2B distributors such as W.W. Grainger Inc. are making it easier for customers to quickly find and buy what they want with a range of new digital features such as visual search. This panel will cover the top new digital selling tools on the market today that give digital buyers just what they need. Panelists will discuss everything from how they are incorporating new features in their ecommerce businesses to the results they are achieving. Featured Speakers: Brian Walker, Grainger Inc. Klaus Werner, Systemax Inc. Ray Grady, Conexiom
11:00AM - 11:30AM (CT)
Midday Crunch: Make Non-Believers Believe in Ecommerce
Overcoming Internal Barriers And Build An Ecommerce Dream Team COVID-19 permanently accelerated the rollout of B2B ecommerce and for many B2B companies, selling online is now a customer mandate. But getting buy-in from management to invest and improve their ecommerce can be both costly and a challenge. In fact, more than one-third of sellers in a recent DC360 survey list getting internal buy-in from key stakeholders for B2B ecommerce investments as their most significant challenge. This session will share how organizations can build teams that deliver winning ecommerce strategies. Featured Speakers: Marta Dalton, Unilever Mike Powers, Alaska Rubber Group Brian McGlynn, Coveo
11:30AM - 12:30PM (CT)
Workshop Sponsored by Conexiom
Let your customers choose — how to digitize all channels and delight your customers As our customer relationships evolve, one thing remains the same — the customer is always right. Customers will continue to buy from us in the way that is most convenient to them. Today, despite our investments in eCommerce and EDI, over 40% of all B2B sales are still manual orders — resulting in slow order processing, poor customer experience and thousands of hours spent of manual processing per year. Join our session to learn how to digitize all sales channels and create a seamless buying experience for your customers. Featured Speaker: Ray Grady, Conexiom Laura Sarazin, Conexiom
12:30PM - 2:00PM (CT)
Afternoon Wrap-up: Win the Long Game Across Sales Channels & Marketplaces
Help Digital Customers with Value-Added Service MSC Industrial Supply doesn’t just help its digital customers just find and purchase products online. These days it is critical to keep digital buyers loyal and at the same time better serve the needs of the customer. MSC is all about delivering a new series of value-added tools and services online that help organizations operate more efficiently and profitably. In this session, MSC, talks about its new approach to value-added ecommerce with tools such as its MSC MillMax digital program. It is designed to engage customers by making it easier for them to set up complicated milling operations and reduce manufacturing costs, and suggests how other companies can develop and launch their own strategy. Featured Speaker: Faisal Hussain, MSC Industrial Supply
The Bonanza in B2B Marketplaces B2B marketplaces are coming of age and are now a permanent fixture in one's ecommerce ecosystem. Today there are more than 100 marketplaces serving B2B markets ranging from healthcare and automotive to aerospace and chemicals. And more are on the way. This discussion looks at the rise of B2B marketplaces and how these new marketplaces are resonating with digital buyers and sellers. Featured Speakers: Luke Powers, Gearflow.com Ali Amin-Javaheri, Knowde Meir Rozolio, ePlane
Doing Business With Amazon Business Any B2B ecommerce expert can tell you that Amazon Business is growing like wildfire. This session will provide a behind-the-scenes look into how it's achieving such growth. Attendees will hear tips and tricks from the seller community and gain insights into how Amazon Business operates and works with third-party sellers—and how those sellers can build more valuable relationships with both their customers and with Amazon itself. Featured Speaker: Rob Green, Amazon Business
Giving The Small Guy A Shot At Marketplace Success International B2B ecommerce sales aren't just for the biggest players with the deepest pockets. Through online marketplaces like Alibaba.com, for example, companies of all sizes can reach customers worldwide, using online shipping services to handle order fulfillment. This session will lay out the challenges and opportunities in global B2B online selling. Featured Speaker: John Caplan, Alibaba Group
Content is King B2B sellers of all size can hardly ignore product content—because digital buyers do not. Two-thirds of all online business buyers start their path to purchase by researching numerous ecommerce sites. And the sites that get their business have lots of available product inventory with all the information they want displayed: detailed images, robust product descriptions, technical specifications, user manuals, product recommendations and reviews and more. Attendees at this panel will come away with solid advice and best practice information on how to build product page content that generates both order volume and informs customers. Featured Speakers: Carlos Vigil, Southern Glazer's Wine & Spirits Gregg Walker, Bulbs.com Justin King, Salsify
Conexiom is a SaaS automation platform that delivers touchless order processing with 100% data accuracy to eliminate unnecessary cost and resource burdens, and to redeploy human capital to provide the highest levels of customer service. Companies like Honeywell, Grainger and ExxonMobil trust Conexiom to automate their emailed sales orders into digital orders with 100% accuracy and no need for manual review.
Coveo is an AI Relevance Platform that powers fundamental ecommerce site experiences such as: Search, Navigation, Recommendations, and Personalization. Coveo delivers packaged machine learning models to get your ecommerce site search relevant on day 1 of adoption. The platform allows you to scale across brand sites, regions, complexity and use-cases to meet demand with ease. Coveo also arms product category managers with scalable automation tools to reduce manual effort and optimize buying experiences that bring the most value to the business.
Salsify empowers brand manufacturers to win on the digital shelf by delivering the commerce experiences consumers demand anywhere they choose to shop online. The world's biggest brands including Mars, L'Oreal, Coca-Cola, Bosch, and GSK use Salsify every day to stand out on the digital shelf. To date, Salsify has raised a total of $198.1 million in funding, led by Warburg Pincus, Venrock, Matrix Partners, Greenspring Associates, Underscore VC, and North Bridge.
At Human Element, we transform your site visits into purchases and new users into returning customers. As a Michigan-based company, we understand the importance of on-shore development. Our team of Magento-certified pros will elevate your brand to the next level of eCommerce through impactful architectures that convert. Our expertise, rooted in technology, spans custom website development, digital marketing, user experience design, and eCommerce strategy.
CommerceHub is a leading ecommerce enablement platform connecting supply, demand and delivery that helps retailers and brands increase sales by expanding product assortments, promoting products on the channels that perform, and enabling rapid, on-time customer delivery. CommerceHub helps its robust network of thousands of retailers, brands, and distributors achieve over $30 billion in Gross Merchandise Value annually.
commercetools is the world’s leading platform for next-generation B2C and B2B commerce. commercetools invented the world’s first modern commerce platform: cloud-native, headless, API-first, multi-tenant SaaS. This enables commercetools' customers of Global 500 enterprises to deliver the best B2C and B2B commerce experiences across touchpoints.
TreviPay is a global B2B payments company, facilitating $6 billion in transactions per year in 18 currencies for customers in more than 27 countries. We specialize in payment and credit management for B2B companies across the globe, setting the stage for the future of omni-channel B2B payments by extending terms, handling invoicing and managing collections. To learn more about TreviPay, please visit TreviPay.com.